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Makeup designed to enhance your natural beauty while it nourishes your skin underneath.
You shouldn’t have to choose between beauty and safety.
with Carolina Cosmetics you don’t have to
Our Story
Carolina Cosmetics stems from a practical need for safer beauty with higher standards. As a trained and licensed cosmetologist, with advanced certifications in hair and makeup, Carolina Mouawad felt troubled using the tools of her trade – makeup – on her clients. The discomfort she felt using conventional beauty products on herself and her clients caused her to set out in search of cleaner and safer alternatives, to no avail. So, in 2016 she decided the only way to serve her clients and feel good doing so was to create her own products. It was important to Carolina to enhance internal beauty as well as external appearance. It was in the search for plant based products that Carolina Cosmetics was born.
Carolina is as passionate about creating a brand that uses organic, plant based products, as she is driven to use her knowledge and influence to educate others on non-toxic beauty alternatives.
Values
Safety
Safety is the foundation of Carolina Cosmetics. Anything you put on your skin will end up in your bloodstream. That’s why all our ingredients are 100% natural, organic, and safe for daily use. We seek to help you make better beauty decisions one ingredient at a time. The ingredients in our products are proven to be safe and healthy for your skin, so all you have to worry about is choosing your favorite color and shade.
Quality
Carolina Cosmetics is committed to creating quality products for conscious men and women. Our vitamin, mineral and antioxidant-rich ingredients are safe and gentle, yet effective at enhancing the complexion and overall health of your skin.
Sustainability
As a cruelty-free brand, Carolina Cosmetics is passionate about our environment and those who inhabit it. We borrow from the earth to source our safe and effective products. It’s only right that we replenish it. We’ve partnered with One Tree Planted, a non-profit organization committed to reforestation across the globe. For every purchase you make, we plant two trees. We can create a more beautiful and sustainable world together, one product at a time.
Education
Carolina Cosmetics is passionate about educating consumers about what’s in their beauty products. When quality ingredients are used, beauty products will enhance your skin, not just cover it up. Curious to learn about the ingredients and how they benefit your skin? Visit our ingredients page to learn more.
